There are things you believe about sales that are quietly destroying your business.
Not loudly. Not obviously. Quietly — like a slow leak in a tire you don’t notice until you’re stranded on the side of the road wondering what happened.
You believe that if your offer is good enough, people will find you. You believe that selling is manipulative. You believe you need a bigger audience before you can make money. You believe confidence has to come first. And you believe that posting great content is the same as selling.
Every single one of those beliefs is a lie. And until you unlearn them, your income is going to stay exactly where it is.
Read the full post →